Billie launches NYC campaign turning armpits into scratch-and-sniff

Personal attraction marque Billie is asking New Yorkers to make a pit extremity erstwhile they spot their posters for a scratch-and-sniff experience.

From now done Friday, May 16, passersby tin smell a elephantine armpit connected nan street, which will springiness them a whiff of Billie’s newest tropical-inspired scent, Coco Villa.

Fans of nan marque will get to sample nan caller smell of their best-selling All Day Deodorant astatine 505 8th Ave adjacent Penn Station, arsenic good arsenic different locations passim nan city.