Jen Psaki’s new MSNBC show tanks with key demographic in second episode

It was a Psaki bomb.

Former Biden property caput Jen Psaki tanked pinch a cardinal demographic successful her caller show’s 2nd section — indicating imaginable problem for her early ratings.

Her caller gig features her show “The Briefing” successful MSNBC’s premier clip slot, astatine 9 p.m. connected Tuesdays done Fridays, while “The Rachel Maddow Show” pivots to only being connected aerial Mondays.

Psaki debuted her caller show connected Tuesday, pinch ratings quickly dropping connected nan 2nd day. MSNBC

“The Briefing” had a beardown showing of 1.2 cardinal viewers connected Tuesday, pinch 139,000 viewers successful nan cardinal demographic of group ages 25 to 54.

But viewership quickly dropped Wednesday, pinch 1 cardinal viewers tuning successful — and conscionable 65,000 group successful nan coveted demographic tuning in, according to Fox News.

For comparison, Fox News’ Sean Hannity sewage 2.64 cardinal viewers connected Tuesday astatine 9 p.m. pinch 312,000 successful nan highly desired demographic, while CNN’s Kaitlan Collins eked retired 468,000 full viewers but scored 75,000 group ages 25 to 54 watching.

The erstwhile property caput had near her occupation astatine nan White House successful 2022 to prosecute a gig astatine nan wide outlet, and began hosting “Inside pinch Jen Psaki” connected Sundays successful March 2023.

Rachel Maddow had been nan featured big successful nan 9 p.m. slot 5 nights a week during President Trump’s first 100 days, but retreated to Mondays arsenic Psaki sewage nan much salient gig.

Maddow had predicted Psaki will do “better” than her successful nan spot owed to her knowledge of Washington and her erstwhile stint astatine nan White House.

“The point she has which I do not have, which is going to make 9 o’clock amended with Jen Psaki than it is pinch Rachel Maddow, is that she some knows group and knows really to talk to people,” Maddow told People successful an question and reply published Tuesday.

“I really americium a weird small hermit who useful awesome pinch my staff, but I don’t cognize anybody successful Washington. I don’t cognize anybody successful nan news, and it’s connected purpose.”

Psaki near her occupation astatine President Biden’s White House property caput successful 2022. Getty Images

But Maddow had managed to bring successful amended numbers erstwhile she held nan premier spot.

The big averaged a full of 1.9 cardinal viewers and 141,000 among viewers aged 25-54, per Fox, meaning that Psaki’s Wednesday section had brought down nan number of viewers by a full of 46% and 54% successful nan important demo.

The Wednesday section had truthful fewer 25-54 aged viewers it came down reruns of shows for illustration “Friends,” “Seinfeld,” “Everybody Loves Raymond,” “Bob’s Burgers,” and “That 70s Show,” arsenic good arsenic “Paw Patrol,” per nan outlet.

The erstwhile Biden spokesperson is simply a fierce Trump professional and has continued to speak retired against his administration, telling Rolling Stone successful an question and reply this week that his 2nd word is “the astir vulnerable presidency successful my lifetime.”

It’s “not conscionable because of what he’s doing time to day,” she said, “but because his desire seems to beryllium to reshape really our authorities works, really our strategy works, to effect things for decades to come.”

She told nan outlet she’s looking guardant to platforming “emerging” Democratic voices for illustration progressive Democrat Greg Casar, Rep. Maxwell Frost (D-Fla.), Michigan authorities Sen. Mallory McMorrow, and others who whitethorn beryllium successful nan party’s “next procreation of leaders.”