Jones Road’s new perfume is made for New Yorkers

Your summertime anti-perfume is here.

Even nan astir devout fragrance person (myself included) tin attest to immoderate days wanting … a small less. Intoxicating perfumes are enchanting successful nan evening, but tin beryllium nan scent balanced of drinking astatine activity — a small much.

So erstwhile nan queen of minimalist beauty, Bobbi Brown, dropped her Jones Road brand’s 2nd scent, I was nan first to spritz. Here’s why you’ll want a vessel of BKLYN for yourself. (Oh, and astatine $42 a bottle, it’s easy connected nan wallet arsenic well.)

With notes of lemon, orangish flower and sandalwood, nan caller motorboat is fundamentally an Aperol Spritz successful perfume form: light, refreshing, citrusy and conscionable correct for summertime fun.

Jones Road BKLYN Fragrance

Jones Road Beauty

“BKLYN is everything I emotion astir nan borough — it’s cool without trying, blase without being stuffy, and wholly authentic. It’s nan fragrance balanced of your favourite lived-in jeans aliases that cleanable achromatic garment — it conscionable works, nary matter what,” Bobbi Brown shared successful a property release.

The scent is light, and nan barren down is simply a cleanable musk pinch notes of sandalwood and lavender: calming, grounding and enticing. People will deliberation you conscionable people smell bully — and possibly unrecorded successful Prospect Park. It’s exclusively disposable successful its original laboratory packaging for a constricted run, and erstwhile it’s gone, that’s it. BKLYN is ace giftable arsenic good — for Mother’s Day and beyond.

Jones Road has been engaged this month, having conscionable released its first tinted moisturizer, Just Enough.

Of course, marque fans still can’t get capable of its leader product, Miracle Balm. Pinky Bronze is nan latest and 13th shadiness successful nan lineup, providing a one-and-done summertime flush. Put it connected your cheekbones, Cupid’s front and cervix to adhd warmth and a glow.

Jones Road Miracle Balm

Stars including Brooke Shields, Cindy Crawford and Naomi Watts person sung nan praises of Jones Road’s products, including its unthinkable Lip Pencil. Founder Bobbi Brown was besides conscionable honored arsenic 1 of Time’s “Most Influential People” of 2025 — not a bad commencement to nan year.

All of Jones Road’s products (including BKLYN) are only disposable successful Jones Road stores and connected its website — so shop now while you can, because astir each limited-edition driblet sells retired quickly.

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This article was written by Erica Radol, Page Six Commerce Reporter. From identifying nan top anti-aging skincare secrets nan stars trust to pinpointing nan season’s adjacent large manner trends to uncovering a awesome woody connected each of nan above, Erica has a knack for reporting connected – and even testing – Hollywood’s bestselling manner and beauty products. Before joining Page Six successful 2025, she wrote astir entertainment, manner and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.