McDonald’s teases return of snack wraps with cryptic social media post

McDonald’s connected Tuesday teased customers astir erstwhile to expect snack wraps backmost connected its menu.

The fast-food giant wrote connected X, “snack wraps 0x.14.2025.”

McDonald’s hint has attracted astir 1.4 cardinal views and complete 12,000 likes since it was posted precocious Tuesday morning.

It appears to propose nan highly anticipated comeback of nan company’s snack wrap could hap earlier October, nan tenth period of nan year.

McDonald’s customers person been looking guardant to nan wraps reappearing connected nan paper since McDonald’s U.S. President Joe Erlinger said precocious past twelvemonth that nan fast-food concatenation planned to relaunch them successful 2025.

The institution hasn’t sold nan snack wrap successful nan U.S. successful 9 years.

“The Snack Wrap will beryllium backmost successful 2025. This has a cult following. I get truthful galore emails into my inbox astir this product. It will beryllium backmost successful 2025,” Erlinger told “Good Morning America” successful December.

At that time, he had been tight-lipped astir nan nonstop timetable for nan snack wrap’s return, citing “competitive reasons.”

McDonald’s executives besides much precocious fielded questions astir nan timing of nan snack wrap’s return during nan company’s fourth-quarter net telephone successful February.

Asked astir McDonald’s plans to reintroduce nan snack wrap and adhd a chickenhearted portion paper item, CEO Chris Kempczinski said during nan telephone his squad “would termination maine if I gave immoderate much specifications astir nan erstwhile and nan nonstop specifics of really we’re going to scheme connected doing that, but surely expect that to travel online later successful nan year.”

Kempczincki said “there is unthinkable power for nan return of snack wraps successful nan U.S. on pinch a fewer different markets.”

McDonald’s is debuting a “new chickenhearted portion offering” successful nan U.S. this year, according to nan CEO.

He besides said nan institution will “continue to beat successful the Chicken Big Mac arsenic a limited-time-only offering complete time.”

The McCrispy sandwich will travel to much markets successful 2025.

“We proceed to rotation retired McCrispy, which is now successful complete 70 markets and will beryllium disposable successful astir each markets by nan extremity of 2025,” Kempczinski said. 

These moves travel arsenic nan institution continues to thin into its chickenhearted offerings. 

The CEO told analysts and investors McDonald’s was “excited astir nan important opportunity we spot wrong our chickenhearted portfolio and spot nan imaginable to adhd different constituent of chickenhearted marketplace stock by nan extremity of 2026.” 

McDonald’s operated complete 13,500 locations crossed nan U.S. astatine nan extremity of 2024, according to nan company’s yearly report. The concatenation operates astir 43,500 restaurants worldwide.